fikra ENFR Coming soon

iPhone Three ideas a day

Stop forgetting what you read.

Fikra turns big ideas into short cards you can read or hear in a minute, then brings each one back as a question right before it fades.

  • No account
  • Works offline
  • No ads, no tracking
Fikra's Today screen with the day's cards
Read aloud

Why Fikra

Finishing is not remembering.

Most reading apps count what you got through. A week later, most of it has slipped away. Fikra is built around what comes after: bringing each idea back until it stays.

  • Built to come back

    Every card you read returns as a question, on the day you would start to forget it.

  • A day that ends

    Three cards and a few Shorts, then Fikra stops. No endless feed to lose an evening in.

  • Ideas, not book covers

    Each card is one idea explained plainly, from cognitive biases to game theory, not a summary of someone's bestseller.

remembered with Fikra read once 0 1 2 5 12 days
An illustration of the forgetting curve, not a measurement.

How it works

Read it once. It comes back.

  1. 01 · Read

    One idea, explained plainly.

    A term, a definition in everyday words and a hand-drawn figure. Every card is read aloud too, the words lighting up as they are said.

    The Confirmation bias card, with its definition and a hand-drawn loop
  2. 02 · Turn it over

    Then spot it in your own life.

    An everyday example, one thing to try, and the idea it is most often confused with.

    The back of the card: an example, something to try, and the idea it is not
  3. 03 · Remember

    Back as a question, before it fades.

    Tomorrow, then on day 2, 5 and 12. Name it right on three different days and the card is mastered.

    A practice question with its answers
  4. 04 · Go deeper

    Paths through subjects, skills and books.

    Follow one in order, card by card, from its table of contents to its last idea.

    A path's page with its numbered list of cards
  5. 05 · Shorts

    A feed that ends.

    A scene from everyday life, three names, one guess. A few a day, then it stops.

    A Short: a scene and three names to choose from

Listen

Hear a card read to you.

Every card has a narrator. Press play and follow the words as they fill in, the way they do in the app.

Turn your sound on

Mind & biases

Spotlight effect

You overestimate how much attention other people pay to you. You feel like everyone is watching your mistakes and your looks. But most people are busy with their own lives and barely register you.

Where it shows up

  • Speaking up in a meeting without assuming every face is judging you
  • Wearing what you like instead of the safe option everyone owns
  • Posting a photo without checking it ten times first
Spotlight effectRead by Theo

Try one

Which idea is this?

This is Shorts: a moment from everyday life, three names, one guess. Three to play here.

Mind & biases

The scene

You mispronounce a word during a toast. You cringe about it for a week. Ask anyone at the table, and they remember the cake, not you.

The twist

Today
TodayThree cards, new every day.
Paths
PathsA library of subjects, skills and books.
Practice
PracticeWhat is due, and how much you kept.
You
YouYour streak, saved cards and collections.
Welcome
WelcomeEnglish or French, from the first screen.

Hundreds of ideas across twenty subjects.

Anchoring bias Allegory of the cave Goodhart’s law Attention mechanism Chekhov’s gun Opportunity cost Olbers’ paradox Deliberate practice Tocqueville effect Blue ocean strategy Duck curve Connotation Cherry-picking Passive immunity Reference group Complementary colors Deep work Adaptive radiation Democratic backsliding Extreme event attribution
Endowment effect Utilitarianism Locus of control Decision pre-mortem Mercantilism Dual coding Gambler’s fallacy Division of labor Freedom of expression Effective delegation Context window Deus ex machina Coevolution Attention residue Cosmic inflation Capacity factor Antigenic drift Simultaneous contrast Dog whistle Spotlight effect

Pricing

Start free. Keep going with Plus.

Try it with one card a day. Fikra Plus opens the whole day, practice and paths.

Free

A card a day

Free, for as long as you like.

  • 1 card a day, read aloud
  • 3 Shorts a day
  • Save cards into collections
  • Today's card on your home screen
Coming soon
7-day free trial

Fikra Plus

The whole day

Every card, and every return.

  • All 3 cards a day
  • Practice: cards come back as questions
  • Paths through subjects, skills and books
  • 7 Shorts a day
Coming soon

The free trial is 7 days on the yearly plan and 3 days on the monthly plan. Billed by Apple through your Apple account, renewing automatically unless you cancel at least 24 hours before the period ends. Prices are shown in the App Store. Terms of use

Questions

Before you start.

How is Fikra different from book-summary apps?

They count what you finish. Fikra is built for what you keep: each card is one idea explained plainly, it comes back as a question just before you would forget it, and the day ends after three cards instead of scrolling on.

How long does it take?

About a minute a card. Three cards and a couple of questions fit in a coffee break.

Do I need an account?

No. There is no sign-in. Your reading, practice and settings stay on your iPhone. Fikra sends usage data under a random id, never your name, to see how the app is used, and you can turn it off in Settings. Read the privacy policy.

Does it work offline?

Yes. The cards and English voices are inside the app. French voices download once, then play offline too.

Which languages does it speak?

English and French: the cards, the screens and the voices. You choose on the first screen and can switch any time in Settings.

What subjects are there?

Twenty, from psychology and economics to physics, history, design and language, plus paths through practical skills and great books.

What happens when the free trial ends?

Fikra Plus starts and Apple bills your account, unless you cancel at least 24 hours before the trial ends. If you allow notifications, Fikra reminds you before the charge. You can cancel any time in your Apple account settings.

See what you still remember a month from now.

Three ideas today. Each one back before it fades.